Here's the greatest yet - new 1953 Mercury 

Welcome to the 1953 Mercury

Monterey Special Custom Coupe

Monterey Special Custom 4-door Sedan

Monterey Special Custom Convertible

Monterey 8-Passenger Station Wagon

Custom 4-door Sedan

Custom Sport Coupe

Custom 2-door Sedan

Accessories

Balanced Performance

Choice of Three Transmissions

Specifications

Unified Design

Lucy Gets A New Mercury

The Monterey Convertible's smart new interiors are a dramatic new design scheme created with modern upholsteries that are both beautiful and enduring. You can choose from many combinations of basket weaves, vinyl, and optional leather.  For  1953,  the Monterey Convertible has a new mechanism  for  raising  and lowering  of  the  top  when you make the change to match the weather.    And of course,    there's   the   lively   performance of   Mercury's   owner-proved     V-8 engine. 

Sunny fresh...to snugly closed:

The 1953 Mercury Monterey Special Custom Convertible

The correct measure of nonchalance and the casual ease of carefree travel are present in this all-weather motoring companion. A touch of your hand changes it from wide-open spaces to a  snug retreat from the elements. This is the  model for the young of all ages; dashing style colored in your choice of new finishes- many of them in the popular new metallics; "Interceptor: instrument panel - controls clustered for easy-to-read-and-reach convenience; every far-ahead feature of the 1953 Mercury. And over-all, that modern air that sets the convertible apart from all other cars.  

Get the facts and you get the greatest yet - the new 1953 Mercury