Spirited Style...practical too.
The 1953 Mercury Monterey Special Custom Coupe.
Sleek and smooth, bright and beautiful - the most "wanted" car of all ... the "hardtop" styling that
combines the welcome freshness of a convertible with the assurance of closed-car comfort --- and to this combination, Mercury has added the touch of Monterey luxury, evident in every detail, gleaming in every appointment. From the glistening mass-unit bumper-grille to the unified rear-deck assembly, flow smooth, graceful lines - with the smart, new air-split side contour adding just the right note of dash. This is the style leader of any line - the model that captures the spirit of youth.
There's pilot-house visibility through the wide side windows and spacious one-piece windshield; over the low sloping hood; to the far edges of the fenders; and out the one-piece wrap-around rear window. To really see and be seen, sit behind the controls of this proud beauty. Enjoy the panorama of scenic motoring through these big windows. There's more than 21 square feet of safety vision to show you and your passengers sweeping new horizons of motoring pleasure when you take a drive in the Mercury Monterey Special Custom Coupe.
Get the facts and you get the greatest yet - the new 1953 Mercury
