Here's the greatest yet - new 1953 Mercury 

Welcome to the 1953 Mercury

Monterey Special Custom Coupe

Monterey Special Custom 4-door Sedan

Monterey Special Custom Convertible

Monterey 8-Passenger Station Wagon

Custom 4-door Sedan

Custom Sport Coupe

Custom 2-door Sedan

Accessories

Balanced Performance

Choice of Three Transmissions

Specifications

Unified Design

Lucy Gets A New Mercury

You can carry big loads of family and friends because the Mercury Monterey Station Wagon seats 8 passengers and driver on three full-width seats in the four-door body. Divided center seat provides easy entrance and exit for rear compartment. And there's grand visibility all around with these big windows.

You can fold either or both sections of the hinged center seat down and there's convenient carrying capacity along with ample seat room. Rubber deck covering provides floor when seats are folded down. Interiors are trimmed in fine Monterey upholstery in either red or turquoise vinyl with woven tan and ivory plastic.

You can carry bulky loads weighing up to half a ton in the rear compartment. Tailgate lowers flush with the floor for ease in loading and unloading. Liftgate is hinged at top with scissor-type counterbalanced hinges. Decorative liftgate handle, rotary-type door latch, outside key lock, and big rear window are other conveniences.

For smart versatility:

The 1953 Mercury Monterey 8-passenger Station Wagon

If you want a car that does everything with ease, this Monterey Station Wagon is for you. It has comfort, style - all the features of a sedan, plus the capacity to haul large loads. For pleasure - you can carry eight passengers with ample roof, or for utility - you can haul up to half a ton. For any and all purposes, this versatile beauty can't be beat. The all steel mahogany-grained side panels are framed in enduring maple or birch. The interiors are upholstered in two-tone vinyl and woven plastic materials.  

Get the facts and you get the greatest yet - the new 1953 Mercury